Broadcast Union News is a clearing center for information of interest to people working in television, film, print/electronic media, and theater. A chance for AEA, AFTRA, IATSE, IBEW, CWA-NABET, DGA, SAG, Newspaper Guild, WGA, and non-represented entertainment industry workers to share information with an eye towards improving wages, benefits, and working conditions for all.
Perhaps we should have some Labor folks take this Public Relations course below or one like it. We all need to better understand public relations and marketing, take industry's best practices to heart, and learn to use them without sacrificing integrity in support of the vision and goals of the Labor Movement.
Maybe we could use some of the info for an Organizing 2.0 workshop. It would be great if we could develop a vocabulary for the labor and political activist community to replace words like "marketing" which make progressives cringe in much the same way "socialism" does to conservatives. Comments?
Make 2011 the year you become a real PR pro. Break into the field with Intro to Public Relations and learn how to produce fabulous promotions from the former event planner at Vogue in Intro to Event Planning. Sign up for both courses together and save 20%.
S.j Sebellin-Ross is a senior independent marketing and public relations consultant and writer with twenty years of experience. She manages and writes marketing and pr communications for IBM, Visa, the Toronto Stock Exchange, and Ronald McDonald Children's Charities. S.j also writes feature articles for The Washington Post, The New York Times, and CNET.com. She is the author of a top-selling marketing book and delivers executive training seminars to organizations including The Association of Journalists.