Hi All,
Perhaps we should have some Labor folks take this Public Relations course below or one like it. We all need to better understand public relations and marketing, take industry's best practices to heart, and learn to use them without sacrificing integrity in support of the vision and goals of the Labor Movement.
Maybe we could use some of the info for an Organizing 2.0 workshop. It would be great if we could develop a vocabulary for the labor and political activist community to replace words like "marketing" which make progressives cringe in much the same way "socialism" does to conservatives. Comments?
Merry Christmas everyone,
Bob D
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WHEN - 4 weeks, January 10 - February 7Mediabistro Public Relations Certificate.
Online Chats Mondays, 9-10 pm ET
WHERE - Online.
LEVEL - Intro
CERTIFICATE CREDIT - This course counts towards the
In this class, you will learn how to: - Develop a targeted, dynamic tactical PR plan that generates key results
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- Write clear media advisories
- Develop attention-getting media pitch letters
- Create and format the all-important news release plus insider's tips on how to get it noticed
The online classroom has several interactive components:
- Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
- Students post completed assignments for feedback and discussion by the instructor and class.
- Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
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Course Syllabus PDF:
Instructor Bio:
S.j Sebellin-Ross is a senior independent marketing and public relations consultant and writer with twenty years of experience. She manages and writes marketing and pr communications for IBM, Visa, the Toronto Stock Exchange, and Ronald McDonald Children's Charities. S.j also writes feature articles for The Washington Post, The New York Times, and CNET.com. She is the author of a top-selling marketing book and delivers executive training seminars to organizations including The Association of Journalists.
Related Classes:
• Public Relations Certificate Program – ONLINE
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